Just a few days after Black History Month, Rich Rocka dropped a new song called “Brand New 30” out of nowhere. But that’s not all! Along with the song, he also released a new music video highlighting just how his lyrics can have universal meaning. Just take a minute to review the lyrics: “What goes around, comes around. We started at the bottom you can see we run it now. We used to talk about it but you can see we done it now. I’m good, still good, you ain’t gotta wonder how.” These explicit lyrics tell a story about the struggles that minorities had to overcome.

In addition to featuring explicit lyrics, the video, which was directed by Perfect Tyming Productions, takes on black culture and police brutality with a handful of powerful images, including a cop car, a police that these aren’t just today’s problems but have been going on well before the 60’s!