HustleTV Music News …. Kendrick Lamar is on course to earn his third No. 1 album on the Billboard 200 chart next week with DAMN. The new set, which was released on April 14 through Top Dawg/Aftermath/Interscope Records, could earn around 475,000 equivalent album units in the week ending April 20, according to industry forecasters. HustleTV
If DAMN. starts as expected, it will earn the second-largest week for an album of 2017, behind only the debut of Drake’s More Life, which launched with 505,000 units on the April 8-dated ranking, according to Nielsen Music. DJ Hustle
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Lamar previously led the Billboard 200 with his last two albums: last year’s Untitled Unmastered. (178,000 units in its first week, 142,000 of which were in album sales) and 2015’s To Pimp a Butterfly (363,000 units; 324,000 in album sales). HustleTV
Kendrick Lamar had quite the busy weekend. After dropping his latest studio album DAMN. and tearing up the Coachella stage as a headliner on Sunday night, the Compton rapper returns with a new video for “DNA.” starring esteemed actor Don Cheadle.
“Kendrick Lamar. Two first names, huh, the f— is up with that?,” asks Cheadle, who plays an interrogator. “You know what DNA stands for? Dead N—a Association.” HustleTV
As soon as Cheadle’s character tries to switch on the lie detector test, he immediately spazzes and channels Lamar spitting all the hard-hitting bars from the DAMN. cut. The two then engage in a back-and-forth rap fest before Cheadle un-cuffs him from the table. “Another dead n—a association,” says Lamar, who pats Cheadle and prompts him to pass out on the ground.
Once the rapper breaks free, he links up with his homies — ScHoolboy Q included — and hits the streets as a squad of women go for a joyride.
Watch the Nabil and the Little Homies-directed visual below. HustleTV